What makes a great catalogue

Become a trusted advisor rather than a product promoter. According to George, only then does price come into play. Skip to Main Content. By Canada Post. Integrated marketing In an omni-channel marketing environment, successful brands embrace this new way of thinking. Define your objectives Agreeing on goals and objectives means that everyone is focused on catalogue outcomes.

Are you: Acquiring new customers? Driving shoppers online or in-store? Cultivating loyalty? Increasing wallet share? Solutions on the page How-to advice and tips play out well. Joseph Communications. Image courtesy of St. Talk to an expert. Tagged direct mail marketing how to marketing campaign. You might also like:. Go to the Canada Post homepage. Accessibility Legal Privacy. Cookies on the Canada Post website. Also, be sure to ask your sales people how the catalog is doing, or for feedback from customers.

Some catalog designs from our customers:. See more catalog designs showing different catalog design and marketing ideas. Get instant pricing for these standard catalog sizes:. Learn more about how to create and use booklets and catalogs:. Need a custom catalog size or format? Give our print experts a call at , or Request a Quote.

Have a Question? We respect your privacy. Not surprisingly, mail-in form use is declining in use but should still be included in your catalog. Many buyers prefer to fill it out while looking through the catalog so they can keep track of things. The number is useful for buyers with questions. List and highlight ordering options on every page or spread. When procuring lists, make sure each has been qualified within the past year. Be sure to de-dupe lists, and use change of address databases NCOA.

Likewise, internal lists should be re-qualified, de-duped, and expanded with professional telemarketing qualification. Capture new prospects via multiple online registration forms. Create a sense of urgency with promotions!

Offer free shipping for 15 days from today! Encourage repeat purchases with a loyalty program. Upsell and cross-sell related items. Think Amazon. Think neon violator, Order Now! The general catalog could go the way of the yellow pages. Other than mega-brands, niche-targeted catalogs can help you reach and convert more customers. Segment your customers by type and buyer behavior to identify niches and verticals. Research underserved niches and test market.

Identify list options for niches. In , the print catalog must coexist with a corresponding website or electronic catalog version. Because customers like both! The printed catalogs might be the communication medium, but the Internet website is the preferred ordering mechanism.

In addition, search engines now index PDFs, including electronic versions of catalogs, so PDFs can rank in search results.