The company will supply parts as needed to both customers and service centers. The company will retain the Evinrude name and patents as it switches its focus to its boat brands, including Alumacraft and Manitou in the U. BRP signed a deal with Mercury Marine to be the preferred engine provider for its boats moving forward. BRP also owns Sea-Doo personal watercraft. This would free up deck space and give boats a cleaner look with more square footage to enjoy. Digital Boat Show.
Vessels 40''. Under 40'. Brokerage Boats. Boater's University. Marine Services. Boat Tests. Boat Types. New Boats Notebook. PMY Tested. For The Boat. Unfortunately, as a powersports company, BRP just didn't "get" the boating market. In my opinion, though, what really killed Evinrude more than anything else was the botched launch of the 3.
At the time of launch, the engine simply wasn't ready for prime time in terms of quality and reliability. It took years to solve these problems -- but as they say, you only get one chance to make a first impression. The early issues with the 3. This damaged the brand's reputation, and hurt the 2. Evinrude made a valiant effort in the last year and a half to improve quality and reliability, and to my understanding, it was starting to bear fruit.
Unfortunately, the reputational damage caused by the 3. I don't have any proof of this, but it's my belief that BRP created the Marine Group Evinrude, Alumacraft, Manitou, Quintrex with the goal of putting together a "package" that they could sell to someone with more experience in the marine business.
If this would have happened, there's a chance that the brand might have survived, and even thrived, under new leadership. However, in the economic environment created by COVID, the odds of a finding a buyer became vanishingly small, and Valcourt decided to pull the plug. It's incredibly sad, both because Evinrude is a historic and iconic brand, and because of the many dedicated and talented people who worked there.
Glad i did not have a boat with tripple hp engines. Now again i will need to sell at a steel ,due to reputation and current situation. BRP should sell the brand to an American co. I've had both and prefer the new 2 stroke. I agree! Maybe someone will acquire the brand and technology. I hope. People I talk with etec outboard on pontoon and bass boats seem to really like them. What I don't understand their parent company probably makes the best 4 stroke jet ski with Rotex engines why then couldnt they come out with 4 strokes.
The public couldn't accept 2 stroke ,it wax a difficult sell even though it was a completely different engine , it never burned or mixed the oil and gas it was an engineering marvel but with the failure of OMC and the original Ficht design it left a lot of people with a bad taste ,really to bad it was a great design. Fifty years ago I went to work at an Evinrude dealership where I learned to love and support the brand. I hate to see it go, but that's what happens when a company ignores the market, and from what I heard, ignores everyone within the company who implored management to consider four stroke technology.
Twenty years ago I wrote a magazine article wherein I predicted that within 20 years four strokes would rule the outboard market. I was wrong. It only took 10 years. I have always known that the Evinrude outboard motor has always been the finest on the market, bar none. I hope that they will make parts to repair them, or let other companies make them For to completely stop this product would be a real crime.
You are off base regards 4-strokes. The direct injection 2-stroke is a clearly superior approach for an outboard. More torque, more fuel efficient, less maintenance. Only Evinrude went the extra mile to make it work. It's a shame too many people can only follow the crowd. I fully agree with that. It's better than a four-stroke by far and no problems. It starts at the click of the key. My dad started his Evinrude dealership in I grew up around these motors as a kid watching dad rig and repair these great motors.
At the time it was not allowed to be a multi line dealer of other brands and we always stayed loyal. I started my own service only dealership and soon after the bankruptcy deal came up with Evinrude and the dealers all struggled getting parts to support their products. BRP then purchased Evinrude and there was hope again by me and other full line dealerships. I guess to sum it up really how I feel at the moment is that Evinrude Outboards has screwed their dealer network for the final time!!!
It figures they take a hundred year old company and drive it into the ground. Bail outs. Yes your right. That's exactly what they did too. They completely abandoned 4 stroke technology also which to me was a big mistake, completely shutting down Johnson. It is a great engine, the E tech, but poor marketing on the part of BRP helped to permanently sink the brand. Lack of a or also. The Evinrude name will remain as we have outboard engines in the market, and we will continue to supply customers and dealer network service parts as needed and honor our manufacturer limited warranties and extended service contracts.
For the moment, we retain the trademark and the patents and have no intention of selling these. Q: What should existing Evinrude owners know about ongoing maintenance for their outboards? BRP: We will continue to supply customers and the dealer network service parts as needed and honor our manufacturer limited warranties and extended service contracts. Q: How long will Evinrude maintain technician training and support for replacement parts? BRP: Over 1, dealers and distributors, globally, will be impacted.
We will honor our commitments and work with them to ensure a smooth transition.
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