PR contact and product promotion happens in writing, that's the relevant fact here. I got contacted by Budweiser about a product I hadn't heard about. In fact the first email I received about it was lost in the bulk of emails I received to start the season and also because I thought it was a custom-for-hockey beer.
It wasn't. It was about an item that happens to be hard-to-get and popular in Canada Don't mind if I do I have to try this aspect - product review - of being a member of the media sometime The timing the holiday sales season seems perfect for their sake and for potential shoppers.
Coincidentally, my sample version of the thing arrived on Black Friday. Just in time for the height of shopping as well as the Tampa Bay Lightning's back-to-back games against the Capitals and Islanders.
The Budweiser Red Light basically is a standard goal lamp; a solid steel base houses that batteries and tech aspects while the light itself looks to be LED behind a red shell and cage. It's solid, it's good looking There's a goal horn goes off in coordination with the lamp you're also able to adjust the volume but the real cool novelty aspect that comes with this thing is the ability to have it go off with goals scored by the teams you specify note the plural aspect; it's more than one team if you should choose.
That's what makes the lamp a real prize It gets deployed through Wi-Fi though there is a manual button on it and you have to set up the wireless aspect and configure the thing in general through a smartphone. Now, we're in the 21 st century and the second decade of it, so I can't complain too much about the necessities to set things up. Heck, there's even a piece of software out there that emulates the Android operating system so you can use Android apps on a PC or laptop or Mac.
An entire article is out there about doing the configuration via that process which itself is really cool but doesn't get you around where I ran into the biggest problem: The app. As a user, I can be put down for having an aging Android phone that could be upgraded and should be at this point Samsung Galaxy S3 ; that could be seen as why I had any problems. Cozy Stuff. Home Decor. Seasonal Collections. Get Game Day Ready. Fall for Fleece. Staff Picks. Gift Sets. Gifts for Pets. Contact Us.
Redeem a PIN. Log in. Spend X for free shipping! You will receive free shipping! Close cart. Instagram Facebook. Close esc. Goal-synced Budweiser Red Lights are changing the way Canadians celebrate goals. Just connect your light to WiFi, download our app to sync to your favourite city ies , and your light will sound off every time a goal is scored! Get the big game experience at home, and celebrate with your buds like never before. Requires wireless internet connection.
Download Instruction. After configuring the device with an Android or iPhone app to tell it what teams you are rooting for, it sits sleeping in your rec room. When a game is on, it wakes up and starts listening over the network for a score. When the puck goes in the net, the light goes crazy. The ad, called "Perfect Timing," seems to have played only in Canada; Budweiser's offer to come install the thing in your home is only available in the greater Toronto area though they are shipping across the country.
The first round of devices has already sold out. The company is offering pre-orders that will ship in May — too late to catch the regular season, but will be in time for the play-offs in June.
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