How long commercial

With state-of-the-art equipment, stunning studios, and an entire production crew to take your commercial from just an idea to one that airs on national television, Sheffield can help make your business more successful than ever.

Contact Us Site Map. Search form Search. You must have JavaScript enabled to use this form. Filming a Second Commercial If your company is aiming to film a second commercial to advertise your products and services, the first and best thing you should do is hire your local Maryland video production company.

Here is a breakdown of the typical pre-production process your video production company will likely guide you through before filming begins: Define your audience Define your message Create a call to action Create a budget Determine an ideal commercial length Write and revise a script Storyboard the entire commercial Make a shot list Create a production schedule Outline set locations, studio use, equipment, hired talent, contact information, production dates, and production crew Draft a contract that fits your budget All of this occurs before any filming begins.

Step 2: Film Production Lights, camera, action! Step 3: Post-Production Editing Editing is crucial. So while you are indeed in the last step of the filming process, it is a big one.

So what really goes on behind the scenes after your commercial has been filmed? Honestly, a lot. Here are some of the main things that occur following the shoot: Your filmed commercial is digitally pieced together using a variety of advanced software and editing equipment.

How long should a TV commercial be? It still amazes me that so many TV and radio commercials are 30 seconds long. Who was the guru who pronounced that to be the optimum time?

When asked how many TV commercials would be in a campaign, why do most media planners calculate the answer using the second rate? New York agency, Ted Bates, issued a statement admittedly many years ago about length.

What is of paramount importance is that, for example, a second commercial must NOT be a speeded up version of a second commercial! Email Print PDF. Chris Brewer's articles. About Chris Brewer Having joined the ad industry in London, Chris Brewer spent most of his career in media analysis and planning - but has performed just about every advertising task from Creative to Research. He's an honorary lifetime member of the Advertising Media Association and regularly advises agencies and clients regarding their media plan costs and strategies.

He is also often asked to talk at industry functions. Email: az. A TV commercial that is shot in several areas that are not close by to one another will likely take longer to produce than a single location shoot or in-studio film day.

Up to 1 week or more may be spent shooting the television commercial. The most important considerations with planning this production is:. Sloppy shots, poorly-ordered film shoots, or otherwise haphazard production processes will be almost guaranteed to result in a low quality finished commercial—take your time! Finally, the last major stage of making a TV commercial is post-production.

At this stage editing and splicing the final footage together is a crucial process. The entire post-production editing process for a TV commercial can range between a few hours or days, to a couple of weeks.

Most of the time, post-production editing can be completed in 1 week or less. Furthermore, customers often engage with a brand at least three to five times before making their first purchase or even seeking out more information. In the video below, you can see how a wide range of brands approach ad slots as short as five seconds. Marketers generally focus on producing unique impressions that make the ad stand out immediately. They also make the brand name extremely prominent in order to develop the association with it faster.

Geico, for example, leaves the brand name on the screen for the entire five seconds, using a static image along with a short voice over. Marketers have shown a growing tendency to break the fourth wall, and Geico uses that technique to great effect in their quick five-second ad. Five seconds is rarely enough to sell a product or discuss brand values, so the most important thing is simply being memorable.

It only takes a few seconds to tell viewers that you offer the same product as your competitors at a much lower price. Even though short ad slots can be cost-effective when used correctly, there are numerous benefits to paying more for longer ads.

Furthermore, ad slots that are at least 30 seconds provide more than enough time for marketers to introduce repetition into their content. As mentioned earlier, repetition is key to getting your brand to stick in the minds of your viewers, especially during the first interactions. For example, you might repeat your brand name at the beginning, middle, and end of a second ad.

The extra time could also give you room to cover product information including demonstrations, specifications, benefits, and testimonials.

The Chevy commercial featuring our own Robert Sciglimpaglia below is a classic example of an ad that makes the most of its 60 seconds while still injecting humor. These tips will help you get the right ad slot for your content and make the most of your TV marketing budget in terms of both outreach and sales. Did you like this article?